Head-to-head · B2B data

Lusha vs Wiza

Wiza wins 20 of 32 decided metrics across 4 shared suites; the loser still leads where its column is highlighted. Same frozen test sets, same run; the better value in each row is highlighted.

Lusha

Sales intelligence with contact and company data, enrichment, signals and recommendations; extension and API v3.

★ 4.2 · 2,066 reviewsB

Access: MCP · API · CSV · Batch · Webhooks · Integrations

Wiza

LinkedIn-centric contact enrichment from a profile URL, with work-email verification; API, webhooks and MCP.

★ 4.5 · 1,290 reviewsB

Access: MCP · API · CSV · Batch · Webhooks · Integrations

Email Datacore + suite-specific metrics

updated 2026-09-25

Metric	Lusha · #18 of 29	Wiza · #8 of 29
Match rate	71.7%	81.6%
Valid email rate	62.8%	65.0%
Latency p50	847ms	-
Cost / valid email	$0.486	$0.077
Invalid rate	4.7%	0.0%
Catch-all share	30.2%	32.5%
Business email	100.0%	100.0%
Right-person rate	97.7%	100.0%
Decoy hit rate	0.0%	0.0%
Catch-all detection	-	0.0%
Confidence-score quality	-	-
Geographic coverage	6	9

Phone Datacore + suite-specific metrics

updated 2026-09-25

Metric	Lusha · #6 of 24	Wiza · #10 of 24
Match rate	81.6%	77.6%
Valid / reachable rate	87.5%	81.6%
Latency p50	739ms	-
Cost / mobile number	$0.974	$0.158
Right-person rate	90.5%	84.0%
Mobile coverage	67.3%	61.2%
Disconnected rate	0.0%	0.0%
Low-activity share	12.5%	18.4%
Landline / mobile classification	100.0%	97.4%
Country accuracy	85.0%	86.8%
Geographic coverage	10	7

People Datacore + suite-specific metrics

updated 2026-09-25

Metric	Lusha · #23 of 24	Wiza · #7 of 24
Profile match rate	89.8%	98.0%
Identity accuracy	97.7%	97.9%
Latency p50	739ms	-
Price / matched profile	$0.122	$0.025
Current employer accuracy	93.2%	95.8%
Move detection	-	-
Decoy hit rate	-	-
Job title accuracy	81.8%	89.6%
Seniority label accuracy	73.8%	-
Location accuracy	95.5%	58.3%
Work history completeness	0.8	-
Education completeness	0.0%	0.0%
Skills present	0.0%	0.0%
Social / profile URLs	100.0%	100.0%
Coverage by geo / function / seniority	66.7%	85.7%

Company Datacore + suite-specific metrics

updated 2026-09-25

Metric	Lusha · #12 of 23	Wiza · #2 of 23
Domain-to-company match rate	99.0%	100.0%
Company name accuracy	94.9%	96.0%
Latency p50	778ms	-
Price / matched company	$0.219	-
Industry accuracy	42.4%	81.0%
Employee count ±20%	27.0%	16.2%
HQ / location accuracy	83.8%	80.0%
Description present	99.0%	70.0%
Founding year accuracy	71.7%	72.0%
Domains / social profiles	98.0%	100.0%
Coverage by country / size	95.0%	100.0%

Questions about Lusha vs Wiza

Which is better, Lusha or Wiza?

Wiza wins 20 of the 32 metrics decided between them, across 4 benchmarks that measured both. Leaderboard ranks: Email Data: Lusha #18 of 29, Wiza #8 of 29; Phone Data: Lusha #6 of 24, Wiza #10 of 24; People Data: Lusha #23 of 24, Wiza #7 of 24; Company Data: Lusha #12 of 23, Wiza #2 of 23.

Which is cheaper, Lusha or Wiza?

Measured on the list price of each provider's central self-serve pack, divided by what it actually returned: Email Data, cost per valid email: Lusha $0.486, Wiza $0.077; Phone Data, cost per mobile number: Lusha $0.974, Wiza $0.158; People Data, price per matched profile: Lusha $0.122, Wiza $0.025.

How do Lusha and Wiza compare in user reviews?

Lusha holds 4.2 / 5 across 2,066 reviews on G2 and Capterra; Wiza holds 4.5 / 5 across 1,290 reviews on G2, Capterra and Product Hunt. Ratings belong to their platforms and play no part in the benchmark grades.

How can you get data out of Lusha and Wiza?

Lusha offers an MCP server, an API, CSV export, batch endpoints, webhooks and native integrations; Wiza offers an MCP server, an API, CSV export, batch endpoints, webhooks and native integrations. Both offer an MCP server, an API, CSV export, batch endpoints, webhooks and native integrations.