Company Data Benchmark
Given a domain, how complete and correct is the company record? Name, headcount, headquarters and founding year are graded against registries and filings, where objective truth exists.
Leaderboard
| Provider | Domain-to-company match rate | Company name accuracy | Latency p50 | Price / matched company | Overall |
|---|---|---|---|---|---|
| #1Apollo.io | 100.0%A (top fifth of the field on this metric) | 98.0%A (top fifth of the field on this metric) | 906msB (upper half of the field on this metric) | $0.025B (upper half of the field on this metric) | 3.7A (top fifth of the field on this metric) |
| #2Wiza | 100.0%A (top fifth of the field on this metric) | 96.0%B (upper half of the field on this metric) | - | - | 3.4B (upper half of the field on this metric) |
| #3AI Ark | 99.0%B (upper half of the field on this metric) | 97.0%A (top fifth of the field on this metric) | 1,158msC (lower half of the field on this metric) | $0.0003A (top fifth of the field on this metric) | 3.4B (upper half of the field on this metric) |
| #4Crunchbase | 100.0%A (top fifth of the field on this metric) | 96.0%B (upper half of the field on this metric) | - | - | 3.3B (upper half of the field on this metric) |
| #5Hunter.io | 100.0%A (top fifth of the field on this metric) | 96.0%B (upper half of the field on this metric) | 1,043msC (lower half of the field on this metric) | $0.0030A (top fifth of the field on this metric) | 3.3B (upper half of the field on this metric) |
| #6Surfe | 100.0%A (top fifth of the field on this metric) | 96.0%B (upper half of the field on this metric) | - | - | 3.3B (upper half of the field on this metric) |
| #7Fiber AI live | 100.0%A (top fifth of the field on this metric) | 95.0%C (lower half of the field on this metric) | 1,131msC (lower half of the field on this metric) | $0.036C (lower half of the field on this metric) | 3.1B (upper half of the field on this metric) |
| #8People Data Labs | 100.0%A (top fifth of the field on this metric) | 95.6%C (lower half of the field on this metric) | 524msA (top fifth of the field on this metric) | $0.075C (lower half of the field on this metric) | 3.0B (upper half of the field on this metric) |
| #9Prospeo | 100.0%A (top fifth of the field on this metric) | 94.0%D (bottom fifth of the field on this metric) | 1,050msC (lower half of the field on this metric) | $0.020B (upper half of the field on this metric) | 2.9B (upper half of the field on this metric) |
| #10Diffbot | 99.0%B (upper half of the field on this metric) | 94.9%C (lower half of the field on this metric) | 1,127msC (lower half of the field on this metric) | $0.022B (upper half of the field on this metric) | 2.9B (upper half of the field on this metric) |
| #11ContactOut | 97.0%C (lower half of the field on this metric) | 95.9%B (upper half of the field on this metric) | 707msB (upper half of the field on this metric) | - | 2.6B (upper half of the field on this metric) |
| #12Lusha | 99.0%B (upper half of the field on this metric) | 94.9%C (lower half of the field on this metric) | 778msB (upper half of the field on this metric) | $0.219D (bottom fifth of the field on this metric) | 2.5B (upper half of the field on this metric) |
| #13Reverse Contact live | 97.0%C (lower half of the field on this metric) | 95.9%B (upper half of the field on this metric) | 308msA (top fifth of the field on this metric) | $0.027C (lower half of the field on this metric) | 2.5B (upper half of the field on this metric) |
| #14RocketReach | 98.0%C (lower half of the field on this metric) | 95.9%B (upper half of the field on this metric) | 546msB (upper half of the field on this metric) | - | 2.4C (lower half of the field on this metric) |
| #15Blitz API | 97.0%C (lower half of the field on this metric) | 94.8%D (bottom fifth of the field on this metric) | 522msA (top fifth of the field on this metric) | $0.051C (lower half of the field on this metric) | 2.0C (lower half of the field on this metric) |
| #16Icypeas | 97.0%C (lower half of the field on this metric) | 94.8%D (bottom fifth of the field on this metric) | 1,893msD (bottom fifth of the field on this metric) | $0.013B (upper half of the field on this metric) | 2.0C (lower half of the field on this metric) |
| #17LeadIQ | 95.3%D (bottom fifth of the field on this metric) | 98.4%A (top fifth of the field on this metric) | 306msA (top fifth of the field on this metric) | $0.136D (bottom fifth of the field on this metric) | 2.0C (lower half of the field on this metric) |
| #18Findymail | 98.0%C (lower half of the field on this metric) | 92.9%D (bottom fifth of the field on this metric) | 1,168msD (bottom fifth of the field on this metric) | $0.013A (top fifth of the field on this metric) | 1.9C (lower half of the field on this metric) |
| #19Coresignal live | 97.0%C (lower half of the field on this metric) | 93.8%D (bottom fifth of the field on this metric) | 1,039msC (lower half of the field on this metric) | $0.133D (bottom fifth of the field on this metric) | 1.9C (lower half of the field on this metric) |
| #20Captain Data live | 69.4%D (bottom fifth of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 7,017msD (bottom fifth of the field on this metric) | $0.064C (lower half of the field on this metric) | 1.9C (lower half of the field on this metric) |
| #21Aviato live | 87.0%D (bottom fifth of the field on this metric) | 95.4%C (lower half of the field on this metric) | 562msB (upper half of the field on this metric) | - | 1.8C (lower half of the field on this metric) |
| #22LeadMagic | 92.0%D (bottom fifth of the field on this metric) | 94.6%D (bottom fifth of the field on this metric) | 1,273msD (bottom fifth of the field on this metric) | $0.010A (top fifth of the field on this metric) | 1.6C (lower half of the field on this metric) |
| #23Datagma | 91.0%D (bottom fifth of the field on this metric) | 95.6%C (lower half of the field on this metric) | 667msB (upper half of the field on this metric) | - | 1.4D (bottom fifth of the field on this metric) |
Grade, against the field on this metric:A (top fifth of the field on this metric)top fifthB (upper half of the field on this metric)upper halfC (lower half of the field on this metric)lower halfD (bottom fifth of the field on this metric)bottom fifth
Ranked by overall grade, the weighted mean of each provider's grades on every metric of the suite, core and specific; ties are broken on Domain-to-company match rate. Click any column to re-sort; # is the default rank.
Suite-specific metrics
What only this data type needs measured. Same providers, same run, same rank as the leaderboard. Wider than the page: scroll the table sideways for the remaining columns.
| Provider | Industry accuracy | Employee count ±20% | HQ / location accuracy | Description present | Founding year accuracy | Domains / social profiles | Coverage by country / size | Overall |
|---|---|---|---|---|---|---|---|---|
| #1Apollo.io | 76.0%C (lower half of the field on this metric) | 73.0%A (top fifth of the field on this metric) | 86.0%A (top fifth of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 76.0%A (top fifth of the field on this metric) | 97.0%C (lower half of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 3.7A (top fifth of the field on this metric) |
| #2Wiza | 81.0%A (top fifth of the field on this metric) | 16.2%D (bottom fifth of the field on this metric) | 80.0%C (lower half of the field on this metric) | 70.0%D (bottom fifth of the field on this metric) | 72.0%B (upper half of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 3.4B (upper half of the field on this metric) |
| #3AI Ark | 77.8%B (upper half of the field on this metric) | 27.0%A (top fifth of the field on this metric) | 85.9%A (top fifth of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 75.8%A (top fifth of the field on this metric) | 98.0%C (lower half of the field on this metric) | 95.0%B (upper half of the field on this metric) | 3.4B (upper half of the field on this metric) |
| #4Crunchbase | 61.0%D (bottom fifth of the field on this metric) | 0.0%D (bottom fifth of the field on this metric) | 82.0%B (upper half of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 75.0%A (top fifth of the field on this metric) | 0.0%D (bottom fifth of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 3.3B (upper half of the field on this metric) |
| #5Hunter.io | 38.0%D (bottom fifth of the field on this metric) | 25.7%B (upper half of the field on this metric) | 83.0%B (upper half of the field on this metric) | 97.0%C (lower half of the field on this metric) | 52.0%D (bottom fifth of the field on this metric) | 0.0%D (bottom fifth of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 3.3B (upper half of the field on this metric) |
| #6Surfe | 47.0%D (bottom fifth of the field on this metric) | 18.9%C (lower half of the field on this metric) | 66.0%D (bottom fifth of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 17.0%D (bottom fifth of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 3.3B (upper half of the field on this metric) |
| #7Fiber AI live | 77.0%C (lower half of the field on this metric) | 27.0%A (top fifth of the field on this metric) | 85.0%A (top fifth of the field on this metric) | 97.0%C (lower half of the field on this metric) | 69.0%B (upper half of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 3.1B (upper half of the field on this metric) |
| #8People Data Labs | 80.0%A (top fifth of the field on this metric) | 16.7%C (lower half of the field on this metric) | 75.6%D (bottom fifth of the field on this metric) | 97.8%C (lower half of the field on this metric) | 64.4%B (upper half of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 3.0B (upper half of the field on this metric) |
| #9Prospeo | 78.0%B (upper half of the field on this metric) | 25.7%B (upper half of the field on this metric) | 81.0%C (lower half of the field on this metric) | 94.0%D (bottom fifth of the field on this metric) | 58.0%C (lower half of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 2.9B (upper half of the field on this metric) |
| #10Diffbot | 83.8%A (top fifth of the field on this metric) | 69.9%A (top fifth of the field on this metric) | 82.8%B (upper half of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 73.7%A (top fifth of the field on this metric) | 94.9%D (bottom fifth of the field on this metric) | 95.0%B (upper half of the field on this metric) | 2.9B (upper half of the field on this metric) |
| #11ContactOut | 77.3%B (upper half of the field on this metric) | 26.0%B (upper half of the field on this metric) | 93.8%A (top fifth of the field on this metric) | 96.9%C (lower half of the field on this metric) | 69.1%B (upper half of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 90.0%C (lower half of the field on this metric) | 2.6B (upper half of the field on this metric) |
| #12Lusha | 42.4%D (bottom fifth of the field on this metric) | 27.0%A (top fifth of the field on this metric) | 83.8%B (upper half of the field on this metric) | 99.0%B (upper half of the field on this metric) | 71.7%B (upper half of the field on this metric) | 98.0%C (lower half of the field on this metric) | 95.0%B (upper half of the field on this metric) | 2.5B (upper half of the field on this metric) |
| #13Reverse Contact live | 78.4%A (top fifth of the field on this metric) | 26.0%B (upper half of the field on this metric) | 80.4%C (lower half of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 57.7%C (lower half of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 90.0%C (lower half of the field on this metric) | 2.5B (upper half of the field on this metric) |
| #14RocketReach | 71.4%D (bottom fifth of the field on this metric) | 25.7%B (upper half of the field on this metric) | 86.7%A (top fifth of the field on this metric) | 96.9%C (lower half of the field on this metric) | 71.4%B (upper half of the field on this metric) | 99.0%B (upper half of the field on this metric) | 90.0%C (lower half of the field on this metric) | 2.4C (lower half of the field on this metric) |
| #15Blitz API | 78.4%A (top fifth of the field on this metric) | 26.0%B (upper half of the field on this metric) | 82.5%B (upper half of the field on this metric) | 96.9%C (lower half of the field on this metric) | 60.8%C (lower half of the field on this metric) | 97.9%C (lower half of the field on this metric) | 94.3%C (lower half of the field on this metric) | 2.0C (lower half of the field on this metric) |
| #16Icypeas | 77.3%B (upper half of the field on this metric) | 21.9%C (lower half of the field on this metric) | 81.4%B (upper half of the field on this metric) | 96.9%C (lower half of the field on this metric) | 59.8%C (lower half of the field on this metric) | 97.9%C (lower half of the field on this metric) | 94.3%C (lower half of the field on this metric) | 2.0C (lower half of the field on this metric) |
| #17LeadIQ | 75.4%C (lower half of the field on this metric) | 23.4%C (lower half of the field on this metric) | 77.0%C (lower half of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 62.3%B (upper half of the field on this metric) | 98.4%B (upper half of the field on this metric) | 84.6%D (bottom fifth of the field on this metric) | 2.0C (lower half of the field on this metric) |
| #18Findymail | 73.5%C (lower half of the field on this metric) | 0.0%D (bottom fifth of the field on this metric) | 80.6%C (lower half of the field on this metric) | 92.9%D (bottom fifth of the field on this metric) | 0.0%D (bottom fifth of the field on this metric) | 98.0%C (lower half of the field on this metric) | 90.0%C (lower half of the field on this metric) | 1.9C (lower half of the field on this metric) |
| #19Coresignal live | 78.4%A (top fifth of the field on this metric) | 27.4%A (top fifth of the field on this metric) | 80.4%C (lower half of the field on this metric) | 97.9%B (upper half of the field on this metric) | 59.8%C (lower half of the field on this metric) | 97.9%C (lower half of the field on this metric) | 94.3%C (lower half of the field on this metric) | 1.9C (lower half of the field on this metric) |
| #20Captain Data live | 72.0%C (lower half of the field on this metric) | 10.0%D (bottom fifth of the field on this metric) | 72.0%D (bottom fifth of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 32.0%D (bottom fifth of the field on this metric) | 96.0%D (bottom fifth of the field on this metric) | 42.9%D (bottom fifth of the field on this metric) | 1.9C (lower half of the field on this metric) |
| #21Aviato live | 86.2%A (top fifth of the field on this metric) | 20.6%C (lower half of the field on this metric) | 83.9%B (upper half of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 74.7%A (top fifth of the field on this metric) | 95.4%D (bottom fifth of the field on this metric) | 74.3%D (bottom fifth of the field on this metric) | 1.8C (lower half of the field on this metric) |
| #22LeadMagic | 77.2%B (upper half of the field on this metric) | 16.2%D (bottom fifth of the field on this metric) | 63.0%D (bottom fifth of the field on this metric) | 98.9%B (upper half of the field on this metric) | 58.7%C (lower half of the field on this metric) | 98.9%B (upper half of the field on this metric) | 75.0%D (bottom fifth of the field on this metric) | 1.6C (lower half of the field on this metric) |
| #23Datagma | 74.7%C (lower half of the field on this metric) | 9.0%D (bottom fifth of the field on this metric) | 45.1%D (bottom fifth of the field on this metric) | 71.4%D (bottom fifth of the field on this metric) | 56.0%D (bottom fifth of the field on this metric) | 100.0%A (top fifth of the field on this metric) | 84.0%D (bottom fifth of the field on this metric) | 1.4D (bottom fifth of the field on this metric) |
Grade, against the field on this metric:A (top fifth of the field on this metric)top fifthB (upper half of the field on this metric)upper halfC (lower half of the field on this metric)lower halfD (bottom fifth of the field on this metric)bottom fifth
Overall grade
Weighted mean of each provider's grades on every metric of the suite, A = 4 to D = 1, in leaderboard order.
Verdict
23 providers ranked. On domain-to-company match rate, the field runs from 100.0% (Apollo.io) to 69.4% (Captain Data): the gap is the reason to benchmark on the data you actually buy.
Price basis
The pack behind Price / matched company, per provider: the central tier of its self-serve price ladder (on the public pricing page or after a free signup, never through sales) (the upper middle one when the count is even), in list price, monthly billing where offered, euro prices converted at 1 EUR = 1.1551 USD. Per request is the pack price divided by the requests it covers; Price / matched company then divides it by the measured yield.
| Provider | Pack used | Pack price | Per request | Billed |
|---|---|---|---|---|
| Apollo.io | Professional (1 seat)tier 2 of 3 | $99 / month4,000 credits | $0.0251 credit | Only when found |
| Wiza | No public price | - | - | - |
| AI Ark | Usage Based 300,000 creditstier 7 of 12 | $879 / month300,000 credits | $0.0000.1 credits | Only when found |
| Crunchbase | No public price | - | - | - |
| Hunter.io | Growthtier 2 of 3 | $149 / month10,000 credits | $0.0030.2 credits | Only when found |
| Surfe | No public price | - | - | - |
| Fiber AI live | Growthtier 2 of 3 | $900 / month50,000 credits | $0.0362 credits | Only when found |
| People Data Labs | Published range $0.05-$0.10 per recordmidpoint, per-volume grid not readable | Self-servepriced per record | $0.075 | Only when found |
| Prospeo | Growthtier 2 of 3 | $99 / month5,000 credits | $0.0201 credit | Only when found |
| Diffbot | Plustier 2 of 2 | $899 / month1,000,000 credits | $0.02225 credits | Only when found |
| ContactOut | No public price | - | - | - |
| Lusha | Premium 5,200 creditstier 25 of 49 | $568.65 / month5,200 credits | $0.2192 credits | Only when found |
| Reverse Contact live | Pay-as-you-go 200,000 creditstier 8 of 14 | $1,800, one-time200,000 credits | $0.0273 credits | Only when found |
| RocketReach | No public price | - | - | - |
| Blitz API | Plustier 2 of 3 | $499 / monthflat rate, spread over 10,000 requests | $0.050 | Every request |
| Icypeas | Hypergrowth 50Ktier 6 of 11 | $445 / month50,000 credits | $0.0131.5 credits | Only when found |
| LeadIQ | Pro 2,800 creditstier 27 of 53 | $127.12 / month2,800 credits | $0.1363 credits | Only when found |
| Findymail | Business Plustier 4 of 6 | $399 / month30,000 credits | $0.0131 credit | Only when found |
| Coresignal live | Growthtier 4 of 7 | $1,000 / month150,000 credits | $0.13320 credits | Only when found |
| Captain Data live | Gold 500,000 creditstier 9 of 16 | $7,357.99 / month500,000 credits | $0.0443 credits | Every request |
| Aviato live | No public price | - | - | - |
| LeadMagic | Professionaltier 3 of 4 | $499 / month50,000 credits | $0.0101 credit | Only when found |
| Datagma | No public price | - | - | - |
Methodology
- 01Who is in the test set
100 company web domains: 35 in France, 25 in the United Kingdom, 25 in the United States and 15 elsewhere in Europe; 20 in each of five size bands from 10-50 to 10,000+ employees; 35 industries; a few acquired, closed and subsidiary edge cases.
- 02How each provider is asked
Each domain is sent to each provider's company-enrichment endpoint. Providers that key companies by LinkedIn URL (Blitz API, Icypeas) first resolve the domain with their own lookup, and both calls are priced. People Data Labs ran on 45 domains (the account behind the calls reached its cap) and Captain Data on 36 (mostly French). Wiza ran through its web app (a company list enriched from an uploaded file), so its latency is not measured.
- 03How a record is judged
Ground truth comes from registries and filings: recherche-entreprises.api.gouv.fr for France, Companies House for the UK, SEC EDGAR for US public companies, annual reports otherwise. Name accuracy is against the legal or trading name; headcount must fall within 20% of the published figure, on the 74 domains that have one; HQ needs the country right, and the city right when the provider gives one; founding year must fall within one year of the registry year. Industry labels follow each provider's own taxonomy, so each (verified industry, returned label) pair is judged blind for "same industry": the judge sees the two labels, never the provider.
- 04What a company costs
The list price of one request on the central pack of the provider's self-serve price ladder (the middle tier, the upper one when the count is even), divided by the match rate when the provider bills every request. The Price basis table shows the pack behind each number.
- 05What this does not tell you
Revenue and funding have no registry truth for most of the set, and the set holds too few closed, acquired or subsidiary companies (5 and 6) to grade status or hierarchy, so none of these is graded; neither is how fresh a record is.
- 06Same conditions for everyone
Most provider calls go through the same API gateway, with a fresh answer forced on every call; providers it does not carry are called directly on their own API, or through Clay or their own web app where no API access was available, and the method above names them. Latency is measured from the same place for everyone, includes the gateway hop where there is one, and for asynchronous APIs runs until the job completes: comparable between providers, not a vendor's absolute latency.
- 07Grades and overall
Every value is graded against the other providers on the same metric: A for the top fifth, B the upper half, C the lower half, D the bottom fifth. Overall is the weighted mean of a provider's grades on every metric it was measured on, A = 4 to D = 1. Weights: Domain-to-company match rate 10×, Company name accuracy 5×, Latency p50 0.25×, Price / matched company 3×, every other metric 1×. A provider needs at least 20 attempted entries to be ranked; one that could not run is listed as not measured, never scored as zero, and "-" marks a metric not measured.
Raw responses hold personal data and are not published; the per-provider aggregates behind every number, with the counts they were computed from, are in the repository underruns/2026-09-25/scores/company.json. Inputs were checked before the run: people whose name, title and employer their own employer publishes, companies checked against registries and filings. Results on your own data will be lower: they include input errors we deliberately excluded so every provider was tested on the same, known-correct set.
What we measure
Every metric is defined once and applied the same way to every provider, so it compares across providers. The core metrics (coverage, accuracy, latency, pricing, and freshness and API quality where they apply) recur across suites; the rest are specific to this data type.
API sub-reports
The suite above grades the data itself. These sub-reports grade each endpoint type separately, on frozen query sets. None has been measured yet.
Questions about the Company Data benchmark
Which is the best company data provider?
Apollo.io ranks first on the Company Data benchmark, with an overall grade of 3.7 A, ahead of Wiza (3.4 B) and AI Ark (3.4 B). 23 providers were ranked in the run of 2026-09-25. The overall grade covers every metric of the benchmark, so the leader on a single metric can rank lower.
Which company data provider has the highest domain-to-company match rate?
Apollo.io leads on domain-to-company match rate, at 100.0%, ahead of Wiza at 100.0%. Across the 23 providers ranked, domain-to-company match rate runs from 100.0% to 69.4%. Share of test domains resolved to a company record.
Which company data provider has the highest company name accuracy?
Captain Data leads on company name accuracy, at 100.0%, ahead of LeadIQ at 98.4%. Legal or trading name matches the registry.
Which company data provider is fastest?
LeadIQ leads on latency p50, at 306ms, ahead of Reverse Contact at 308ms. Median time to an answer per request, from the same place for every provider (for asynchronous APIs, until the job completes).
Which company data provider has the lowest price per matched company?
AI Ark leads on price per matched company, at $0.0003, ahead of Hunter.io at $0.0030. List price per matched company, on the central pack of the self-serve price ladder.
How is the Company Data benchmark measured?
Every provider answers the same frozen, verified test set (100 domains · 35 FR / 25 UK / 25 US / 15 other EU · 5 size bands · set v2026-09-25.1) in the same window, graded by registries and filings (objective). Each value gets a letter grade against the rest of the field, A for the top fifth down to D for the bottom fifth, and the leaderboard ranks providers on the weighted mean of their grades on every metric, domain-to-company match rate weighing most; ties are broken on domain-to-company match rate.
Providers in this suite
Not measured in this run
In this suite, but not ranked this run: no self-serve access, no credits, or fewer than 20 entries run. Not measured is never scored as zero.
