b2bdatabenchmarks
Head-to-head · B2B data

Lusha vs People Data Labs

Dead heat on metrics won: pick on the dimension you buy. Same frozen test sets, same run; the better value in each row is highlighted.

Lusha
20
Sales intelligence with contact and company data, enrichment, signals and recommendations; extension and API v3.
★ 4.2 · 2,066 reviewsB (strong, 4.2 to 4.5)
Access: MCP · API · CSV · Batch · Webhooks · Integrations
People Data Labs
20
Dataset-first people, company and job-posting data: search / enrichment APIs, batch CSV enrichment and licensed datasets.
★ 4.3 · 17 reviewsB (strong, 4.2 to 4.5)
Access: API · CSV · Dataset · Batch · Integrations
Email Datacore + suite-specific metrics
updated 2026-09-25
Metric Lusha · #18 of 29 People Data Labs · #20 of 29
Match rate71.7%69.4%
Valid email rate62.8%52.9%
Latency p50847ms672ms
Cost / valid email$0.486$0.654
Invalid rate4.7%11.8%
Catch-all share30.2%35.3%
Business email100.0%100.0%
Right-person rate97.7%100.0%
Decoy hit rate0.0%0.0%
Catch-all detection--
Confidence-score quality--
Geographic coverage69
Phone Datacore + suite-specific metrics
updated 2026-09-25
Metric Lusha · #6 of 24 People Data Labs · #15 of 24
Match rate81.6%59.2%
Valid / reachable rate87.5%89.7%
Latency p50739ms672ms
Cost / mobile number$0.974$0.511
Right-person rate90.5%82.6%
Mobile coverage67.3%46.9%
Disconnected rate0.0%0.0%
Low-activity share12.5%10.3%
Landline / mobile classification100.0%100.0%
Country accuracy85.0%79.3%
Geographic coverage107
People Datacore + suite-specific metrics
updated 2026-09-25
Metric Lusha · #23 of 24 People Data Labs · #13 of 24
Profile match rate89.8%95.9%
Identity accuracy97.7%95.7%
Latency p50739ms672ms
Price / matched profile$0.122$0.240
Current employer accuracy93.2%93.6%
Move detection-40.0%
Decoy hit rate-0.0%
Job title accuracy81.8%80.9%
Seniority label accuracy73.8%65.8%
Location accuracy95.5%93.6%
Work history completeness0.87.7
Education completeness0.0%95.7%
Skills present0.0%89.4%
Social / profile URLs100.0%95.7%
Coverage by geo / function / seniority66.7%66.7%
Company Datacore + suite-specific metrics
updated 2026-09-25
Metric Lusha · #12 of 23 People Data Labs · #8 of 23
Domain-to-company match rate99.0%100.0%
Company name accuracy94.9%95.6%
Latency p50778ms524ms
Price / matched company$0.219$0.075
Industry accuracy42.4%80.0%
Employee count ±20%27.0%16.7%
HQ / location accuracy83.8%75.6%
Description present99.0%97.8%
Founding year accuracy71.7%64.4%
Domains / social profiles98.0%100.0%
Coverage by country / size95.0%100.0%

Questions about Lusha vs People Data Labs

Which is better, Lusha or People Data Labs?

They win the same number of metrics, 20 each, on the 4 benchmarks that measured both: pick on the data you buy. Leaderboard ranks: Email Data: Lusha #18 of 29, People Data Labs #20 of 29; Phone Data: Lusha #6 of 24, People Data Labs #15 of 24; People Data: Lusha #23 of 24, People Data Labs #13 of 24; Company Data: Lusha #12 of 23, People Data Labs #8 of 23.

Which is cheaper, Lusha or People Data Labs?

Measured on the list price of each provider's central self-serve pack, divided by what it actually returned: Email Data, cost per valid email: Lusha $0.486, People Data Labs $0.654; Phone Data, cost per mobile number: Lusha $0.974, People Data Labs $0.511; People Data, price per matched profile: Lusha $0.122, People Data Labs $0.240; Company Data, price per matched company: Lusha $0.219, People Data Labs $0.075.

How do Lusha and People Data Labs compare in user reviews?

Lusha holds 4.2 / 5 across 2,066 reviews on G2 and Capterra; People Data Labs holds 4.3 / 5 across 17 reviews on G2. Ratings belong to their platforms and play no part in the benchmark grades.

How can you get data out of Lusha and People Data Labs?

Lusha offers an MCP server, an API, CSV export, batch endpoints, webhooks and native integrations; People Data Labs offers an API, CSV export, dataset delivery, batch endpoints and native integrations. Both offer an API, CSV export, batch endpoints and native integrations.

Compare Lusha with another provider

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