Head-to-head · B2B data

Diffbot vs Lusha

Dead heat on metrics won: pick on the dimension you buy. Same frozen test sets, same run; the better value in each row is highlighted.

Diffbot

Web-scale Knowledge Graph built by crawling the public web: Enhance matches people and organizations, DQL searches entities including job posts, with an optional re-crawl of sources.

★ 4.9 · 29 reviewsA

Access: MCP · CLI · API · Dataset · CSV · Batch · Webhooks · Integrations

Lusha

Sales intelligence with contact and company data, enrichment, signals and recommendations; extension and API v3.

★ 4.2 · 2,066 reviewsB

Access: MCP · API · CSV · Batch · Webhooks · Integrations

Email Datacore + suite-specific metrics

updated 2026-09-25

Metric	Diffbot · not in suite	Lusha · #18 of 29
Match rate	-	71.7%
Valid email rate	-	62.8%
Latency p50	-	847ms
Cost / valid email	-	$0.486
Invalid rate	-	4.7%
Catch-all share	-	30.2%
Business email	-	100.0%
Right-person rate	-	97.7%
Decoy hit rate	-	0.0%
Catch-all detection	-	-
Confidence-score quality	-	-
Geographic coverage	-	6

Phone Datacore + suite-specific metrics

updated 2026-09-25

Metric	Diffbot · not in suite	Lusha · #6 of 24
Match rate	-	81.6%
Valid / reachable rate	-	87.5%
Latency p50	-	739ms
Cost / mobile number	-	$0.974
Right-person rate	-	90.5%
Mobile coverage	-	67.3%
Disconnected rate	-	0.0%
Low-activity share	-	12.5%
Landline / mobile classification	-	100.0%
Country accuracy	-	85.0%
Geographic coverage	-	10

People Datacore + suite-specific metrics

updated 2026-09-25

Metric	Diffbot · #14 of 24	Lusha · #23 of 24
Profile match rate	85.0%	89.8%
Identity accuracy	100.0%	97.7%
Latency p50	7,232ms	739ms
Price / matched profile	$0.022	$0.122
Current employer accuracy	68.6%	93.2%
Move detection	25.0%	-
Decoy hit rate	20.0%	-
Job title accuracy	49.0%	81.8%
Seniority label accuracy	-	73.8%
Location accuracy	86.3%	95.5%
Work history completeness	6.2	0.8
Education completeness	90.2%	0.0%
Skills present	72.5%	0.0%
Social / profile URLs	94.1%	100.0%
Coverage by geo / function / seniority	60.0%	66.7%

Company Datacore + suite-specific metrics

updated 2026-09-25

Metric	Diffbot · #10 of 23	Lusha · #12 of 23
Domain-to-company match rate	99.0%	99.0%
Company name accuracy	94.9%	94.9%
Latency p50	1,127ms	778ms
Price / matched company	$0.022	$0.219
Industry accuracy	83.8%	42.4%
Employee count ±20%	69.9%	27.0%
HQ / location accuracy	82.8%	83.8%
Description present	100.0%	99.0%
Founding year accuracy	73.7%	71.7%
Domains / social profiles	94.9%	98.0%
Coverage by country / size	95.0%	95.0%

Questions about Diffbot vs Lusha

Which is better, Diffbot or Lusha?

They win the same number of metrics, 10 each, on the 2 benchmarks that measured both: pick on the data you buy. Leaderboard ranks: People Data: Diffbot #14 of 24, Lusha #23 of 24; Company Data: Diffbot #10 of 23, Lusha #12 of 23.

Which is cheaper, Diffbot or Lusha?

Measured on the list price of each provider's central self-serve pack, divided by what it actually returned: People Data, price per matched profile: Diffbot $0.022, Lusha $0.122; Company Data, price per matched company: Diffbot $0.022, Lusha $0.219.

How do Diffbot and Lusha compare in user reviews?

Diffbot holds 4.9 / 5 across 29 reviews on G2; Lusha holds 4.2 / 5 across 2,066 reviews on G2 and Capterra. Ratings belong to their platforms and play no part in the benchmark grades.

How can you get data out of Diffbot and Lusha?

Diffbot offers an MCP server, a command-line tool, an API, dataset delivery, CSV export, batch endpoints, webhooks and native integrations; Lusha offers an MCP server, an API, CSV export, batch endpoints, webhooks and native integrations. Both offer an MCP server, an API, CSV export, batch endpoints, webhooks and native integrations.