Head-to-head · B2B data

BetterContact vs Lusha

BetterContact wins 12 of 16 decided metrics across 2 shared suites; the loser still leads where its column is highlighted. Same frozen test sets, same run; the better value in each row is highlighted.

BetterContact

Waterfall contact enrichment aggregating 20+ providers for emails and mobiles.

★ 4.8 · 44 reviewsA

Access: API · CSV · Batch · Webhooks · Integrations

Lusha

Sales intelligence with contact and company data, enrichment, signals and recommendations; extension and API v3.

★ 4.2 · 2,066 reviewsB

Access: MCP · API · CSV · Batch · Webhooks · Integrations

Email Datacore + suite-specific metrics

updated 2026-09-25

Metric	BetterContact · #6 of 29	Lusha · #18 of 29
Match rate	90.9%	71.7%
Valid email rate	66.0%	62.8%
Latency p50	35,589ms	847ms
Cost / valid email	$0.060	$0.486
Invalid rate	2.0%	4.7%
Catch-all share	32.0%	30.2%
Business email	100.0%	100.0%
Right-person rate	98.0%	97.7%
Decoy hit rate	-	0.0%
Catch-all detection	81.3%	-
Confidence-score quality	+78.7 pts	-
Geographic coverage	9	6

Phone Datacore + suite-specific metrics

updated 2026-09-25

Metric	BetterContact · #3 of 24	Lusha · #6 of 24
Match rate	87.8%	81.6%
Valid / reachable rate	88.4%	87.5%
Latency p50	-	739ms
Cost / mobile number	$0.452	$0.974
Right-person rate	92.3%	90.5%
Mobile coverage	77.6%	67.3%
Disconnected rate	0.0%	0.0%
Low-activity share	11.6%	12.5%
Landline / mobile classification	-	100.0%
Country accuracy	83.7%	85.0%
Geographic coverage	9	10

People Datacore + suite-specific metrics

updated 2026-09-25

Metric	BetterContact · not measured	Lusha · #23 of 24
Profile match rate	-	89.8%
Identity accuracy	-	97.7%
Latency p50	-	739ms
Price / matched profile	-	$0.122
Current employer accuracy	-	93.2%
Move detection	-	-
Decoy hit rate	-	-
Job title accuracy	-	81.8%
Seniority label accuracy	-	73.8%
Location accuracy	-	95.5%
Work history completeness	-	0.8
Education completeness	-	0.0%
Skills present	-	0.0%
Social / profile URLs	-	100.0%
Coverage by geo / function / seniority	-	66.7%

Company Datacore + suite-specific metrics

updated 2026-09-25

Metric	BetterContact · not measured	Lusha · #12 of 23
Domain-to-company match rate	-	99.0%
Company name accuracy	-	94.9%
Latency p50	-	778ms
Price / matched company	-	$0.219
Industry accuracy	-	42.4%
Employee count ±20%	-	27.0%
HQ / location accuracy	-	83.8%
Description present	-	99.0%
Founding year accuracy	-	71.7%
Domains / social profiles	-	98.0%
Coverage by country / size	-	95.0%

Questions about BetterContact vs Lusha

Which is better, BetterContact or Lusha?

BetterContact wins 12 of the 16 metrics decided between them, across 2 benchmarks that measured both. Leaderboard ranks: Email Data: BetterContact #6 of 29, Lusha #18 of 29; Phone Data: BetterContact #3 of 24, Lusha #6 of 24.

Which is cheaper, BetterContact or Lusha?

Measured on the list price of each provider's central self-serve pack, divided by what it actually returned: Email Data, cost per valid email: BetterContact $0.060, Lusha $0.486; Phone Data, cost per mobile number: BetterContact $0.452, Lusha $0.974.

How do BetterContact and Lusha compare in user reviews?

BetterContact holds 4.8 / 5 across 44 reviews on G2 and Capterra; Lusha holds 4.2 / 5 across 2,066 reviews on G2 and Capterra. Ratings belong to their platforms and play no part in the benchmark grades.

How can you get data out of BetterContact and Lusha?

BetterContact offers an API, CSV export, batch endpoints, webhooks and native integrations; Lusha offers an MCP server, an API, CSV export, batch endpoints, webhooks and native integrations. Both offer an API, CSV export, batch endpoints, webhooks and native integrations.