Apollo.io
All-in-one GTM platform: B2B database, prospecting, enrichment, job-posting filters, sequences, dialer and sales automation.
apollo.ioBenchmark results
Best result: #1 of 23 in Company Data (overall 3.7 A)
| Suite | Headline metric | Score | Overall | Rank | Updated |
|---|---|---|---|---|---|
| Email Data | Match rate | 90.0%A (top fifth of the field on this metric) | 3.4 B | #3 of 29 | 2026-09-25 |
| People Data | Profile match rate | 100.0%A (top fifth of the field on this metric) | 3.1 B | #4 of 24 | 2026-09-25 |
| Company Data | Domain-to-company match rate | 100.0%A (top fifth of the field on this metric) | 3.7 A | #1 of 23 | 2026-09-25 |
| Jobs Data | Employer coverage | 96.7%A (top fifth of the field on this metric) | 3.6 A | #2 of 6 | 2026-09-25 |
| Technographic Data | Coverage | 100.0%A (top fifth of the field on this metric) | 3.4 B | #1 of 10 | 2026-09-25 |
Grade, against the field on this metric:A (top fifth of the field on this metric)top fifthB (upper half of the field on this metric)upper halfC (lower half of the field on this metric)lower halfD (bottom fifth of the field on this metric)bottom fifth
Pricing
The self-serve pack each benchmark priced Apollo.io on: the central tier of its public price ladder, in list price, monthly billing where offered, euro prices converted at 1 EUR = 1.1551 USD. The cost column divides the per-request price by the measured yield.
| Suite | Pack used | Pack price | Per request | Billed | Measured cost |
|---|---|---|---|---|---|
| Email Data | Professional (1 seat)tier 2 of 3priced as the person enrichment the email is read from | $99 / month4,000 credits | $0.0251 credit | Every request | $0.043Cost / valid email |
| People Data | Professional (1 seat)tier 2 of 3 | $99 / month4,000 credits | $0.0251 credit | Only when found | $0.025Price / matched profile |
| Company Data | Professional (1 seat)tier 2 of 3 | $99 / month4,000 credits | $0.0251 credit | Only when found | $0.025Price / matched company |
| Jobs Data | Professional (1 seat)tier 2 of 3 | $99 / month4,000 credits | $0.0251 credit | Every request | $0.0023Cost / job |
| Technographic Data | Professional (1 seat)tier 2 of 3 | $99 / month4,000 credits | $0.0251 credit | Only when found | $0.025Cost / lookup |
What reviewers across the web say
Apollo.io carries a 4.7 / 5 weighted rating across 10,265 public reviews: 4.7 / 5 from 9,825 G2 reviews, 4.5 / 5 from 398 Capterra reviews and 4.2 / 5 from 42 Product Hunt reviews. Pros, cons and cited quotes are being compiled; every claim will link to its source.
| Platform | Rating | Reviews | Source |
|---|---|---|---|
| G2 | 4.7 / 5 | 9825 | g2.com |
| Capterra | 4.5 / 5 | 398 | capterra.com |
| Product Hunt | 4.2 / 5 | 42 | producthunt.com |
Aggregated 2026-09 from public review platforms and communities; every claim links to its source. Full review roundup →
Questions about Apollo.io
How does Apollo.io perform in independent benchmarks?
Apollo.io is ranked on 5 benchmarks. Its best result is #1 of 23 in Company Data (overall 3.7 A). By benchmark: Company Data #1 of 23, domain-to-company match rate 100.0%; Technographic Data #1 of 10, coverage 100.0%; Jobs Data #2 of 6, employer coverage 96.7%; Email Data #3 of 29, match rate 90.0%; People Data #4 of 24, profile match rate 100.0%.
How much does Apollo.io cost?
Every benchmark priced Apollo.io on Professional (1 seat) ($99 / month). Email Data: $0.025 per request, cost per valid email $0.043; People Data: $0.025 per request, price per matched profile $0.025; Company Data: $0.025 per request, price per matched company $0.025; Jobs Data: $0.025 per request, cost per job $0.0023; Technographic Data: $0.025 per request, cost per lookup $0.025. List prices on the central tier of the public price ladder; the measured cost divides the per-request price by what the provider actually returned.
What do reviewers say about Apollo.io?
Apollo.io holds 4.7 / 5, weighted across 10,265 reviews on G2, Capterra and Product Hunt.
How can you get data out of Apollo.io?
Apollo.io offers an MCP server, a command-line tool, an API, CSV export, batch endpoints, webhooks and native integrations.
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