Head-to-head · B2B data

LeadMagic vs Wiza

Wiza wins 21 of 30 decided metrics across 4 shared suites; the loser still leads where its column is highlighted. Same frozen test sets, same run; the better value in each row is highlighted.

LeadMagic

API-first B2B enrichment for GTM engineers and agents: REST, CLI, MCP and CSV across people, company, jobs, intent and technographics.

★ 4.3 · 19 reviewsB

Access: MCP · CLI · API · CSV · Batch · Webhooks · Integrations

Wiza

LinkedIn-centric contact enrichment from a profile URL, with work-email verification; API, webhooks and MCP.

★ 4.5 · 1,290 reviewsB

Access: MCP · API · CSV · Batch · Webhooks · Integrations

Email Datacore + suite-specific metrics

updated 2026-09-25

Metric	LeadMagic · #12 of 29	Wiza · #8 of 29
Match rate	60.0%	81.6%
Valid email rate	66.7%	65.0%
Latency p50	6,502ms	-
Cost / valid email	$0.015	$0.077
Invalid rate	0.0%	0.0%
Catch-all share	33.3%	32.5%
Business email	100.0%	100.0%
Right-person rate	97.2%	100.0%
Decoy hit rate	20.0%	0.0%
Catch-all detection	0.0%	0.0%
Confidence-score quality	-	-
Geographic coverage	9	9

Phone Datacore + suite-specific metrics

updated 2026-09-25

Metric	LeadMagic · #16 of 24	Wiza · #10 of 24
Match rate	57.1%	77.6%
Valid / reachable rate	85.7%	81.6%
Latency p50	1,803ms	-
Cost / mobile number	$0.064	$0.158
Right-person rate	80.0%	84.0%
Mobile coverage	44.9%	61.2%
Disconnected rate	0.0%	0.0%
Low-activity share	14.3%	18.4%
Landline / mobile classification	89.3%	97.4%
Country accuracy	85.7%	86.8%
Geographic coverage	5	7

People Datacore + suite-specific metrics

updated 2026-09-25

Metric	LeadMagic · #21 of 24	Wiza · #7 of 24
Profile match rate	83.7%	98.0%
Identity accuracy	100.0%	97.9%
Latency p50	1,947ms	-
Price / matched profile	$0.010	$0.025
Current employer accuracy	92.7%	95.8%
Move detection	13.5%	-
Decoy hit rate	0.0%	-
Job title accuracy	48.8%	89.6%
Seniority label accuracy	-	-
Location accuracy	95.1%	58.3%
Work history completeness	0.1	-
Education completeness	0.0%	0.0%
Skills present	0.0%	0.0%
Social / profile URLs	100.0%	100.0%
Coverage by geo / function / seniority	66.7%	85.7%

Company Datacore + suite-specific metrics

updated 2026-09-25

Metric	LeadMagic · #22 of 23	Wiza · #2 of 23
Domain-to-company match rate	92.0%	100.0%
Company name accuracy	94.6%	96.0%
Latency p50	1,273ms	-
Price / matched company	$0.010	-
Industry accuracy	77.2%	81.0%
Employee count ±20%	16.2%	16.2%
HQ / location accuracy	63.0%	80.0%
Description present	98.9%	70.0%
Founding year accuracy	58.7%	72.0%
Domains / social profiles	98.9%	100.0%
Coverage by country / size	75.0%	100.0%

Jobs Datacore + suite-specific metrics

updated 2026-09-25

Metric	LeadMagic · #4 of 6	Wiza · not in suite
Employer coverage	85.0%	-
Postings recall	76.7%	-
Latency p50	9,729ms	-
Cost / job	$0.028	-
Closed or unknown postings	47.3%	-
Duplicate postings	16.7%	-
Location accuracy	97.3%	-
Posted-date accuracy	66.3%	-
Description present	0.0%	-
Coverage by country	78.6%	-

Questions about LeadMagic vs Wiza

Which is better, LeadMagic or Wiza?

Wiza wins 21 of the 30 metrics decided between them, across 4 benchmarks that measured both. Leaderboard ranks: Email Data: LeadMagic #12 of 29, Wiza #8 of 29; Phone Data: LeadMagic #16 of 24, Wiza #10 of 24; People Data: LeadMagic #21 of 24, Wiza #7 of 24; Company Data: LeadMagic #22 of 23, Wiza #2 of 23.

Which is cheaper, LeadMagic or Wiza?

Measured on the list price of each provider's central self-serve pack, divided by what it actually returned: Email Data, cost per valid email: LeadMagic $0.015, Wiza $0.077; Phone Data, cost per mobile number: LeadMagic $0.064, Wiza $0.158; People Data, price per matched profile: LeadMagic $0.010, Wiza $0.025.

How do LeadMagic and Wiza compare in user reviews?

LeadMagic holds 4.3 / 5 across 19 reviews on G2; Wiza holds 4.5 / 5 across 1,290 reviews on G2, Capterra and Product Hunt. Ratings belong to their platforms and play no part in the benchmark grades.

How can you get data out of LeadMagic and Wiza?

LeadMagic offers an MCP server, a command-line tool, an API, CSV export, batch endpoints, webhooks and native integrations; Wiza offers an MCP server, an API, CSV export, batch endpoints, webhooks and native integrations. Both offer an MCP server, an API, CSV export, batch endpoints, webhooks and native integrations.