Head-to-head · B2B data

LeadMagic vs People Data Labs

People Data Labs wins 29 of 41 decided metrics across 4 shared suites; the loser still leads where its column is highlighted. Same frozen test sets, same run; the better value in each row is highlighted.

LeadMagic

API-first B2B enrichment for GTM engineers and agents: REST, CLI, MCP and CSV across people, company, jobs, intent and technographics.

★ 4.3 · 19 reviewsB

Access: MCP · CLI · API · CSV · Batch · Webhooks · Integrations

People Data Labs

Dataset-first people, company and job-posting data: search / enrichment APIs, batch CSV enrichment and licensed datasets.

★ 4.3 · 17 reviewsB

Access: API · CSV · Dataset · Batch · Integrations

Email Datacore + suite-specific metrics

updated 2026-09-25

Metric	LeadMagic · #12 of 29	People Data Labs · #20 of 29
Match rate	60.0%	69.4%
Valid email rate	66.7%	52.9%
Latency p50	6,502ms	672ms
Cost / valid email	$0.015	$0.654
Invalid rate	0.0%	11.8%
Catch-all share	33.3%	35.3%
Business email	100.0%	100.0%
Right-person rate	97.2%	100.0%
Decoy hit rate	20.0%	0.0%
Catch-all detection	0.0%	-
Confidence-score quality	-	-
Geographic coverage	9	9

Phone Datacore + suite-specific metrics

updated 2026-09-25

Metric	LeadMagic · #16 of 24	People Data Labs · #15 of 24
Match rate	57.1%	59.2%
Valid / reachable rate	85.7%	89.7%
Latency p50	1,803ms	672ms
Cost / mobile number	$0.064	$0.511
Right-person rate	80.0%	82.6%
Mobile coverage	44.9%	46.9%
Disconnected rate	0.0%	0.0%
Low-activity share	14.3%	10.3%
Landline / mobile classification	89.3%	100.0%
Country accuracy	85.7%	79.3%
Geographic coverage	5	7

People Datacore + suite-specific metrics

updated 2026-09-25

Metric	LeadMagic · #21 of 24	People Data Labs · #13 of 24
Profile match rate	83.7%	95.9%
Identity accuracy	100.0%	95.7%
Latency p50	1,947ms	672ms
Price / matched profile	$0.010	$0.240
Current employer accuracy	92.7%	93.6%
Move detection	13.5%	40.0%
Decoy hit rate	0.0%	0.0%
Job title accuracy	48.8%	80.9%
Seniority label accuracy	-	65.8%
Location accuracy	95.1%	93.6%
Work history completeness	0.1	7.7
Education completeness	0.0%	95.7%
Skills present	0.0%	89.4%
Social / profile URLs	100.0%	95.7%
Coverage by geo / function / seniority	66.7%	66.7%

Company Datacore + suite-specific metrics

updated 2026-09-25

Metric	LeadMagic · #22 of 23	People Data Labs · #8 of 23
Domain-to-company match rate	92.0%	100.0%
Company name accuracy	94.6%	95.6%
Latency p50	1,273ms	524ms
Price / matched company	$0.010	$0.075
Industry accuracy	77.2%	80.0%
Employee count ±20%	16.2%	16.7%
HQ / location accuracy	63.0%	75.6%
Description present	98.9%	97.8%
Founding year accuracy	58.7%	64.4%
Domains / social profiles	98.9%	100.0%
Coverage by country / size	75.0%	100.0%

Jobs Datacore + suite-specific metrics

updated 2026-09-25

Metric	LeadMagic · #4 of 6	People Data Labs · not measured
Employer coverage	85.0%	-
Postings recall	76.7%	-
Latency p50	9,729ms	-
Cost / job	$0.028	-
Closed or unknown postings	47.3%	-
Duplicate postings	16.7%	-
Location accuracy	97.3%	-
Posted-date accuracy	66.3%	-
Description present	0.0%	-
Coverage by country	78.6%	-

Questions about LeadMagic vs People Data Labs

Which is better, LeadMagic or People Data Labs?

People Data Labs wins 29 of the 41 metrics decided between them, across 4 benchmarks that measured both. Leaderboard ranks: Email Data: LeadMagic #12 of 29, People Data Labs #20 of 29; Phone Data: LeadMagic #16 of 24, People Data Labs #15 of 24; People Data: LeadMagic #21 of 24, People Data Labs #13 of 24; Company Data: LeadMagic #22 of 23, People Data Labs #8 of 23.

Which is cheaper, LeadMagic or People Data Labs?

Measured on the list price of each provider's central self-serve pack, divided by what it actually returned: Email Data, cost per valid email: LeadMagic $0.015, People Data Labs $0.654; Phone Data, cost per mobile number: LeadMagic $0.064, People Data Labs $0.511; People Data, price per matched profile: LeadMagic $0.010, People Data Labs $0.240; Company Data, price per matched company: LeadMagic $0.010, People Data Labs $0.075.

How do LeadMagic and People Data Labs compare in user reviews?

LeadMagic holds 4.3 / 5 across 19 reviews on G2; People Data Labs holds 4.3 / 5 across 17 reviews on G2. Ratings belong to their platforms and play no part in the benchmark grades.

How can you get data out of LeadMagic and People Data Labs?

LeadMagic offers an MCP server, a command-line tool, an API, CSV export, batch endpoints, webhooks and native integrations; People Data Labs offers an API, CSV export, dataset delivery, batch endpoints and native integrations. Both offer an API, CSV export, batch endpoints and native integrations.