Head-to-head · B2B data

Diffbot vs LeadMagic

Diffbot wins 15 of 24 decided metrics across 2 shared suites; the loser still leads where its column is highlighted. Same frozen test sets, same run; the better value in each row is highlighted.

Diffbot

Web-scale Knowledge Graph built by crawling the public web: Enhance matches people and organizations, DQL searches entities including job posts, with an optional re-crawl of sources.

★ 4.9 · 29 reviewsA

Access: MCP · CLI · API · Dataset · CSV · Batch · Webhooks · Integrations

LeadMagic

API-first B2B enrichment for GTM engineers and agents: REST, CLI, MCP and CSV across people, company, jobs, intent and technographics.

★ 4.3 · 19 reviewsB

Access: MCP · CLI · API · CSV · Batch · Webhooks · Integrations

Email Datacore + suite-specific metrics

updated 2026-09-25

Metric	Diffbot · not in suite	LeadMagic · #12 of 29
Match rate	-	60.0%
Valid email rate	-	66.7%
Latency p50	-	6,502ms
Cost / valid email	-	$0.015
Invalid rate	-	0.0%
Catch-all share	-	33.3%
Business email	-	100.0%
Right-person rate	-	97.2%
Decoy hit rate	-	20.0%
Catch-all detection	-	0.0%
Confidence-score quality	-	-
Geographic coverage	-	9

Phone Datacore + suite-specific metrics

updated 2026-09-25

Metric	Diffbot · not in suite	LeadMagic · #16 of 24
Match rate	-	57.1%
Valid / reachable rate	-	85.7%
Latency p50	-	1,803ms
Cost / mobile number	-	$0.064
Right-person rate	-	80.0%
Mobile coverage	-	44.9%
Disconnected rate	-	0.0%
Low-activity share	-	14.3%
Landline / mobile classification	-	89.3%
Country accuracy	-	85.7%
Geographic coverage	-	5

People Datacore + suite-specific metrics

updated 2026-09-25

Metric	Diffbot · #14 of 24	LeadMagic · #21 of 24
Profile match rate	85.0%	83.7%
Identity accuracy	100.0%	100.0%
Latency p50	7,232ms	1,947ms
Price / matched profile	$0.022	$0.010
Current employer accuracy	68.6%	92.7%
Move detection	25.0%	13.5%
Decoy hit rate	20.0%	0.0%
Job title accuracy	49.0%	48.8%
Seniority label accuracy	-	-
Location accuracy	86.3%	95.1%
Work history completeness	6.2	0.1
Education completeness	90.2%	0.0%
Skills present	72.5%	0.0%
Social / profile URLs	94.1%	100.0%
Coverage by geo / function / seniority	60.0%	66.7%

Company Datacore + suite-specific metrics

updated 2026-09-25

Metric	Diffbot · #10 of 23	LeadMagic · #22 of 23
Domain-to-company match rate	99.0%	92.0%
Company name accuracy	94.9%	94.6%
Latency p50	1,127ms	1,273ms
Price / matched company	$0.022	$0.010
Industry accuracy	83.8%	77.2%
Employee count ±20%	69.9%	16.2%
HQ / location accuracy	82.8%	63.0%
Description present	100.0%	98.9%
Founding year accuracy	73.7%	58.7%
Domains / social profiles	94.9%	98.9%
Coverage by country / size	95.0%	75.0%

Jobs Datacore + suite-specific metrics

updated 2026-09-25

Metric	Diffbot · not measured	LeadMagic · #4 of 6
Employer coverage	-	85.0%
Postings recall	-	76.7%
Latency p50	-	9,729ms
Cost / job	-	$0.028
Closed or unknown postings	-	47.3%
Duplicate postings	-	16.7%
Location accuracy	-	97.3%
Posted-date accuracy	-	66.3%
Description present	-	0.0%
Coverage by country	-	78.6%

Questions about Diffbot vs LeadMagic

Which is better, Diffbot or LeadMagic?

Diffbot wins 15 of the 24 metrics decided between them, across 2 benchmarks that measured both. Leaderboard ranks: People Data: Diffbot #14 of 24, LeadMagic #21 of 24; Company Data: Diffbot #10 of 23, LeadMagic #22 of 23.

Which is cheaper, Diffbot or LeadMagic?

Measured on the list price of each provider's central self-serve pack, divided by what it actually returned: People Data, price per matched profile: Diffbot $0.022, LeadMagic $0.010; Company Data, price per matched company: Diffbot $0.022, LeadMagic $0.010.

How do Diffbot and LeadMagic compare in user reviews?

Diffbot holds 4.9 / 5 across 29 reviews on G2; LeadMagic holds 4.3 / 5 across 19 reviews on G2. Ratings belong to their platforms and play no part in the benchmark grades.

How can you get data out of Diffbot and LeadMagic?

Diffbot offers an MCP server, a command-line tool, an API, dataset delivery, CSV export, batch endpoints, webhooks and native integrations; LeadMagic offers an MCP server, a command-line tool, an API, CSV export, batch endpoints, webhooks and native integrations. Both offer an MCP server, a command-line tool, an API, CSV export, batch endpoints, webhooks and native integrations.