Head-to-head · B2B data

Apollo.io vs Wiza

Apollo.io wins 14 of 22 decided metrics across 3 shared suites; the loser still leads where its column is highlighted. Same frozen test sets, same run; the better value in each row is highlighted.

Apollo.io

All-in-one GTM platform: B2B database, prospecting, enrichment, job-posting filters, sequences, dialer and sales automation.

★ 4.7 · 10,265 reviewsA

Access: MCP · CLI · API · CSV · Batch · Webhooks · Integrations

Wiza

LinkedIn-centric contact enrichment from a profile URL, with work-email verification; API, webhooks and MCP.

★ 4.5 · 1,290 reviewsB

Access: MCP · API · CSV · Batch · Webhooks · Integrations

Email Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #3 of 29	Wiza · #8 of 29
Match rate	90.0%	81.6%
Valid email rate	64.8%	65.0%
Latency p50	1,302ms	-
Cost / valid email	$0.043	$0.077
Invalid rate	1.9%	0.0%
Catch-all share	31.5%	32.5%
Business email	100.0%	100.0%
Right-person rate	94.4%	100.0%
Decoy hit rate	0.0%	0.0%
Catch-all detection	100.0%	0.0%
Confidence-score quality	-	-
Geographic coverage	9	9

Phone Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · not measured	Wiza · #10 of 24
Match rate	-	77.6%
Valid / reachable rate	-	81.6%
Latency p50	-	-
Cost / mobile number	-	$0.158
Right-person rate	-	84.0%
Mobile coverage	-	61.2%
Disconnected rate	-	0.0%
Low-activity share	-	18.4%
Landline / mobile classification	-	97.4%
Country accuracy	-	86.8%
Geographic coverage	-	7

People Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #4 of 24	Wiza · #7 of 24
Profile match rate	100.0%	98.0%
Identity accuracy	100.0%	97.9%
Latency p50	1,303ms	-
Price / matched profile	$0.025	$0.025
Current employer accuracy	95.0%	95.8%
Move detection	88.5%	-
Decoy hit rate	100.0%	-
Job title accuracy	71.7%	89.6%
Seniority label accuracy	85.7%	-
Location accuracy	88.3%	58.3%
Work history completeness	6.7	-
Education completeness	0.0%	0.0%
Skills present	0.0%	0.0%
Social / profile URLs	81.7%	100.0%
Coverage by geo / function / seniority	100.0%	85.7%

Company Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #1 of 23	Wiza · #2 of 23
Domain-to-company match rate	100.0%	100.0%
Company name accuracy	98.0%	96.0%
Latency p50	906ms	-
Price / matched company	$0.025	-
Industry accuracy	76.0%	81.0%
Employee count ±20%	73.0%	16.2%
HQ / location accuracy	86.0%	80.0%
Description present	100.0%	70.0%
Founding year accuracy	76.0%	72.0%
Domains / social profiles	97.0%	100.0%
Coverage by country / size	100.0%	100.0%

Jobs Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #2 of 6	Wiza · not in suite
Employer coverage	96.7%	-
Postings recall	78.0%	-
Latency p50	3,896ms	-
Cost / job	$0.0023	-
Closed or unknown postings	29.9%	-
Duplicate postings	15.0%	-
Location accuracy	96.3%	-
Posted-date accuracy	67.8%	-
Description present	0.0%	-
Coverage by country	92.9%	-

Technographic Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #1 of 10	Wiza · not in suite
Coverage	100.0%	-
Detection accuracy	55.8%	-
Latency p50	906ms	-
Cost / lookup	$0.025	-
Live stack recall	61.8%	-
Technologies per domain	73	-
Dated results	0.0%	-
Coverage by geo / size	100.0%	-

Questions about Apollo.io vs Wiza

Which is better, Apollo.io or Wiza?

Apollo.io wins 14 of the 22 metrics decided between them, across 3 benchmarks that measured both. Leaderboard ranks: Email Data: Apollo.io #3 of 29, Wiza #8 of 29; People Data: Apollo.io #4 of 24, Wiza #7 of 24; Company Data: Apollo.io #1 of 23, Wiza #2 of 23.

Which is cheaper, Apollo.io or Wiza?

Measured on the list price of each provider's central self-serve pack, divided by what it actually returned: Email Data, cost per valid email: Apollo.io $0.043, Wiza $0.077; People Data, price per matched profile: Apollo.io $0.025, Wiza $0.025.

How do Apollo.io and Wiza compare in user reviews?

Apollo.io holds 4.7 / 5 across 10,265 reviews on G2, Capterra and Product Hunt; Wiza holds 4.5 / 5 across 1,290 reviews on G2, Capterra and Product Hunt. Ratings belong to their platforms and play no part in the benchmark grades.

How can you get data out of Apollo.io and Wiza?

Apollo.io offers an MCP server, a command-line tool, an API, CSV export, batch endpoints, webhooks and native integrations; Wiza offers an MCP server, an API, CSV export, batch endpoints, webhooks and native integrations. Both offer an MCP server, an API, CSV export, batch endpoints, webhooks and native integrations.