Head-to-head · B2B data

Apollo.io vs BetterContact

Apollo.io wins 5 of 8 decided metrics across 1 shared suites; the loser still leads where its column is highlighted. Same frozen test sets, same run; the better value in each row is highlighted.

Apollo.io

All-in-one GTM platform: B2B database, prospecting, enrichment, job-posting filters, sequences, dialer and sales automation.

★ 4.7 · 10,265 reviewsA

Access: MCP · CLI · API · CSV · Batch · Webhooks · Integrations

BetterContact

Waterfall contact enrichment aggregating 20+ providers for emails and mobiles.

★ 4.8 · 44 reviewsA

Access: API · CSV · Batch · Webhooks · Integrations

Email Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #3 of 29	BetterContact · #6 of 29
Match rate	90.0%	90.9%
Valid email rate	64.8%	66.0%
Latency p50	1,302ms	35,589ms
Cost / valid email	$0.043	$0.060
Invalid rate	1.9%	2.0%
Catch-all share	31.5%	32.0%
Business email	100.0%	100.0%
Right-person rate	94.4%	98.0%
Decoy hit rate	0.0%	-
Catch-all detection	100.0%	81.3%
Confidence-score quality	-	+78.7 pts
Geographic coverage	9	9

Phone Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · not measured	BetterContact · #3 of 24
Match rate	-	87.8%
Valid / reachable rate	-	88.4%
Latency p50	-	-
Cost / mobile number	-	$0.452
Right-person rate	-	92.3%
Mobile coverage	-	77.6%
Disconnected rate	-	0.0%
Low-activity share	-	11.6%
Landline / mobile classification	-	-
Country accuracy	-	83.7%
Geographic coverage	-	9

People Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #4 of 24	BetterContact · not measured
Profile match rate	100.0%	-
Identity accuracy	100.0%	-
Latency p50	1,303ms	-
Price / matched profile	$0.025	-
Current employer accuracy	95.0%	-
Move detection	88.5%	-
Decoy hit rate	100.0%	-
Job title accuracy	71.7%	-
Seniority label accuracy	85.7%	-
Location accuracy	88.3%	-
Work history completeness	6.7	-
Education completeness	0.0%	-
Skills present	0.0%	-
Social / profile URLs	81.7%	-
Coverage by geo / function / seniority	100.0%	-

Company Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #1 of 23	BetterContact · not measured
Domain-to-company match rate	100.0%	-
Company name accuracy	98.0%	-
Latency p50	906ms	-
Price / matched company	$0.025	-
Industry accuracy	76.0%	-
Employee count ±20%	73.0%	-
HQ / location accuracy	86.0%	-
Description present	100.0%	-
Founding year accuracy	76.0%	-
Domains / social profiles	97.0%	-
Coverage by country / size	100.0%	-

Jobs Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #2 of 6	BetterContact · not in suite
Employer coverage	96.7%	-
Postings recall	78.0%	-
Latency p50	3,896ms	-
Cost / job	$0.0023	-
Closed or unknown postings	29.9%	-
Duplicate postings	15.0%	-
Location accuracy	96.3%	-
Posted-date accuracy	67.8%	-
Description present	0.0%	-
Coverage by country	92.9%	-

Technographic Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #1 of 10	BetterContact · not in suite
Coverage	100.0%	-
Detection accuracy	55.8%	-
Latency p50	906ms	-
Cost / lookup	$0.025	-
Live stack recall	61.8%	-
Technologies per domain	73	-
Dated results	0.0%	-
Coverage by geo / size	100.0%	-

Questions about Apollo.io vs BetterContact

Which is better, Apollo.io or BetterContact?

Apollo.io wins 5 of the 8 metrics decided between them, across 1 benchmark that measured both. Leaderboard ranks: Email Data: Apollo.io #3 of 29, BetterContact #6 of 29.

Which is cheaper, Apollo.io or BetterContact?

Measured on the list price of each provider's central self-serve pack, divided by what it actually returned: Email Data, cost per valid email: Apollo.io $0.043, BetterContact $0.060.

How do Apollo.io and BetterContact compare in user reviews?

Apollo.io holds 4.7 / 5 across 10,265 reviews on G2, Capterra and Product Hunt; BetterContact holds 4.8 / 5 across 44 reviews on G2 and Capterra. Ratings belong to their platforms and play no part in the benchmark grades.

How can you get data out of Apollo.io and BetterContact?

Apollo.io offers an MCP server, a command-line tool, an API, CSV export, batch endpoints, webhooks and native integrations; BetterContact offers an API, CSV export, batch endpoints, webhooks and native integrations. Both offer an API, CSV export, batch endpoints, webhooks and native integrations.