Head-to-head · B2B data

Apollo.io vs People Data Labs

Apollo.io wins 18 of 31 decided metrics across 3 shared suites; the loser still leads where its column is highlighted. Same frozen test sets, same run; the better value in each row is highlighted.

Apollo.io

All-in-one GTM platform: B2B database, prospecting, enrichment, job-posting filters, sequences, dialer and sales automation.

★ 4.7 · 10,265 reviewsA

Access: MCP · CLI · API · CSV · Batch · Webhooks · Integrations

People Data Labs

Dataset-first people, company and job-posting data: search / enrichment APIs, batch CSV enrichment and licensed datasets.

★ 4.3 · 17 reviewsB

Access: API · CSV · Dataset · Batch · Integrations

Email Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #3 of 29	People Data Labs · #20 of 29
Match rate	90.0%	69.4%
Valid email rate	64.8%	52.9%
Latency p50	1,302ms	672ms
Cost / valid email	$0.043	$0.654
Invalid rate	1.9%	11.8%
Catch-all share	31.5%	35.3%
Business email	100.0%	100.0%
Right-person rate	94.4%	100.0%
Decoy hit rate	0.0%	0.0%
Catch-all detection	100.0%	-
Confidence-score quality	-	-
Geographic coverage	9	9

Phone Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · not measured	People Data Labs · #15 of 24
Match rate	-	59.2%
Valid / reachable rate	-	89.7%
Latency p50	-	672ms
Cost / mobile number	-	$0.511
Right-person rate	-	82.6%
Mobile coverage	-	46.9%
Disconnected rate	-	0.0%
Low-activity share	-	10.3%
Landline / mobile classification	-	100.0%
Country accuracy	-	79.3%
Geographic coverage	-	7

People Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #4 of 24	People Data Labs · #13 of 24
Profile match rate	100.0%	95.9%
Identity accuracy	100.0%	95.7%
Latency p50	1,303ms	672ms
Price / matched profile	$0.025	$0.240
Current employer accuracy	95.0%	93.6%
Move detection	88.5%	40.0%
Decoy hit rate	100.0%	0.0%
Job title accuracy	71.7%	80.9%
Seniority label accuracy	85.7%	65.8%
Location accuracy	88.3%	93.6%
Work history completeness	6.7	7.7
Education completeness	0.0%	95.7%
Skills present	0.0%	89.4%
Social / profile URLs	81.7%	95.7%
Coverage by geo / function / seniority	100.0%	66.7%

Company Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #1 of 23	People Data Labs · #8 of 23
Domain-to-company match rate	100.0%	100.0%
Company name accuracy	98.0%	95.6%
Latency p50	906ms	524ms
Price / matched company	$0.025	$0.075
Industry accuracy	76.0%	80.0%
Employee count ±20%	73.0%	16.7%
HQ / location accuracy	86.0%	75.6%
Description present	100.0%	97.8%
Founding year accuracy	76.0%	64.4%
Domains / social profiles	97.0%	100.0%
Coverage by country / size	100.0%	100.0%

Jobs Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #2 of 6	People Data Labs · not measured
Employer coverage	96.7%	-
Postings recall	78.0%	-
Latency p50	3,896ms	-
Cost / job	$0.0023	-
Closed or unknown postings	29.9%	-
Duplicate postings	15.0%	-
Location accuracy	96.3%	-
Posted-date accuracy	67.8%	-
Description present	0.0%	-
Coverage by country	92.9%	-

Technographic Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #1 of 10	People Data Labs · not measured
Coverage	100.0%	-
Detection accuracy	55.8%	-
Latency p50	906ms	-
Cost / lookup	$0.025	-
Live stack recall	61.8%	-
Technologies per domain	73	-
Dated results	0.0%	-
Coverage by geo / size	100.0%	-

Questions about Apollo.io vs People Data Labs

Which is better, Apollo.io or People Data Labs?

Apollo.io wins 18 of the 31 metrics decided between them, across 3 benchmarks that measured both. Leaderboard ranks: Email Data: Apollo.io #3 of 29, People Data Labs #20 of 29; People Data: Apollo.io #4 of 24, People Data Labs #13 of 24; Company Data: Apollo.io #1 of 23, People Data Labs #8 of 23.

Which is cheaper, Apollo.io or People Data Labs?

Measured on the list price of each provider's central self-serve pack, divided by what it actually returned: Email Data, cost per valid email: Apollo.io $0.043, People Data Labs $0.654; People Data, price per matched profile: Apollo.io $0.025, People Data Labs $0.240; Company Data, price per matched company: Apollo.io $0.025, People Data Labs $0.075.

How do Apollo.io and People Data Labs compare in user reviews?

Apollo.io holds 4.7 / 5 across 10,265 reviews on G2, Capterra and Product Hunt; People Data Labs holds 4.3 / 5 across 17 reviews on G2. Ratings belong to their platforms and play no part in the benchmark grades.

How can you get data out of Apollo.io and People Data Labs?

Apollo.io offers an MCP server, a command-line tool, an API, CSV export, batch endpoints, webhooks and native integrations; People Data Labs offers an API, CSV export, dataset delivery, batch endpoints and native integrations. Both offer an API, CSV export, batch endpoints and native integrations.