Head-to-head · B2B data

Apollo.io vs Cognism

Apollo.io wins 1 of 1 decided metrics across 1 shared suites; the loser still leads where its column is highlighted. Same frozen test sets, same run; the better value in each row is highlighted.

Apollo.io

All-in-one GTM platform: B2B database, prospecting, enrichment, job-posting filters, sequences, dialer and sales automation.

★ 4.7 · 10,265 reviewsA

Access: MCP · CLI · API · CSV · Batch · Webhooks · Integrations

Cognism

Compliance-first sales intelligence with strong European coverage and phone-verified mobiles.

★ 4.5 · 1,628 reviewsB

Access: MCP · API · Dataset · CSV · Batch · Integrations

Email Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #3 of 29	Cognism · #24 of 29
Match rate	90.0%	66.1%
Valid email rate	64.8%	-
Latency p50	1,302ms	-
Cost / valid email	$0.043	-
Invalid rate	1.9%	-
Catch-all share	31.5%	-
Business email	100.0%	-
Right-person rate	94.4%	-
Decoy hit rate	0.0%	-
Catch-all detection	100.0%	-
Confidence-score quality	-	-
Geographic coverage	9	-

Phone Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · not measured	Cognism · #5 of 24
Match rate	-	73.5%
Valid / reachable rate	-	-
Latency p50	-	-
Cost / mobile number	-	-
Right-person rate	-	-
Mobile coverage	-	-
Disconnected rate	-	-
Low-activity share	-	-
Landline / mobile classification	-	-
Country accuracy	-	-
Geographic coverage	-	-

People Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #4 of 24	Cognism · not measured
Profile match rate	100.0%	-
Identity accuracy	100.0%	-
Latency p50	1,303ms	-
Price / matched profile	$0.025	-
Current employer accuracy	95.0%	-
Move detection	88.5%	-
Decoy hit rate	100.0%	-
Job title accuracy	71.7%	-
Seniority label accuracy	85.7%	-
Location accuracy	88.3%	-
Work history completeness	6.7	-
Education completeness	0.0%	-
Skills present	0.0%	-
Social / profile URLs	81.7%	-
Coverage by geo / function / seniority	100.0%	-

Company Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #1 of 23	Cognism · not measured
Domain-to-company match rate	100.0%	-
Company name accuracy	98.0%	-
Latency p50	906ms	-
Price / matched company	$0.025	-
Industry accuracy	76.0%	-
Employee count ±20%	73.0%	-
HQ / location accuracy	86.0%	-
Description present	100.0%	-
Founding year accuracy	76.0%	-
Domains / social profiles	97.0%	-
Coverage by country / size	100.0%	-

Jobs Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #2 of 6	Cognism · not in suite
Employer coverage	96.7%	-
Postings recall	78.0%	-
Latency p50	3,896ms	-
Cost / job	$0.0023	-
Closed or unknown postings	29.9%	-
Duplicate postings	15.0%	-
Location accuracy	96.3%	-
Posted-date accuracy	67.8%	-
Description present	0.0%	-
Coverage by country	92.9%	-

Technographic Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #1 of 10	Cognism · not measured
Coverage	100.0%	-
Detection accuracy	55.8%	-
Latency p50	906ms	-
Cost / lookup	$0.025	-
Live stack recall	61.8%	-
Technologies per domain	73	-
Dated results	0.0%	-
Coverage by geo / size	100.0%	-

Questions about Apollo.io vs Cognism

Which is better, Apollo.io or Cognism?

Apollo.io wins 1 of the 1 metrics decided between them, across 1 benchmark that measured both. Leaderboard ranks: Email Data: Apollo.io #3 of 29, Cognism #24 of 29.

How do Apollo.io and Cognism compare in user reviews?

Apollo.io holds 4.7 / 5 across 10,265 reviews on G2, Capterra and Product Hunt; Cognism holds 4.5 / 5 across 1,628 reviews on G2 and Capterra. Ratings belong to their platforms and play no part in the benchmark grades.

How can you get data out of Apollo.io and Cognism?

Apollo.io offers an MCP server, a command-line tool, an API, CSV export, batch endpoints, webhooks and native integrations; Cognism offers an MCP server, an API, dataset delivery, CSV export, batch endpoints and native integrations. Both offer an MCP server, an API, CSV export, batch endpoints and native integrations.