Head-to-head · B2B data

Apollo.io vs Reverse Contact

Reverse Contact wins 20 of 34 decided metrics across 3 shared suites; the loser still leads where its column is highlighted. Same frozen test sets, same run; the better value in each row is highlighted.

Apollo.io

All-in-one GTM platform: B2B database, prospecting, enrichment, job-posting filters, sequences, dialer and sales automation.

★ 4.7 · 10,265 reviewsA

Access: MCP · CLI · API · CSV · Batch · Webhooks · Integrations

Reverse Contact live

Data-first, agent-ready people and company search / enrichment with live B2B social profiles, email→profile and domain→company resolution, and a validation-first email waterfall. API, CLI and MCP.

★ 4.7 · 181 reviewsA

Access: MCP · CLI · API · Dataset · CSV · Webhooks · Integrations

Email Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #3 of 29	Reverse Contact · #5 of 29
Match rate	90.0%	98.3%
Valid email rate	64.8%	66.1%
Latency p50	1,302ms	12,854ms
Cost / valid email	$0.043	$0.041
Invalid rate	1.9%	1.7%
Catch-all share	31.5%	30.5%
Business email	100.0%	97.4%
Right-person rate	94.4%	98.3%
Decoy hit rate	0.0%	20.0%
Catch-all detection	100.0%	-
Confidence-score quality	-	-
Geographic coverage	9	11

Phone Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · not measured	Reverse Contact · #13 of 24
Match rate	-	77.6%
Valid / reachable rate	-	81.6%
Latency p50	-	18,782ms
Cost / mobile number	-	$0.228
Right-person rate	-	84.0%
Mobile coverage	-	61.2%
Disconnected rate	-	0.0%
Low-activity share	-	18.4%
Landline / mobile classification	-	97.4%
Country accuracy	-	86.8%
Geographic coverage	-	7

People Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #4 of 24	Reverse Contact · #1 of 24
Profile match rate	100.0%	98.0%
Identity accuracy	100.0%	97.9%
Latency p50	1,303ms	177ms
Price / matched profile	$0.025	$0.0090
Current employer accuracy	95.0%	93.8%
Move detection	88.5%	96.2%
Decoy hit rate	100.0%	0.0%
Job title accuracy	71.7%	85.4%
Seniority label accuracy	85.7%	-
Location accuracy	88.3%	95.8%
Work history completeness	6.7	7.9
Education completeness	0.0%	100.0%
Skills present	0.0%	89.6%
Social / profile URLs	81.7%	100.0%
Coverage by geo / function / seniority	100.0%	87.5%

Company Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #1 of 23	Reverse Contact · #13 of 23
Domain-to-company match rate	100.0%	97.0%
Company name accuracy	98.0%	95.9%
Latency p50	906ms	308ms
Price / matched company	$0.025	$0.027
Industry accuracy	76.0%	78.4%
Employee count ±20%	73.0%	26.0%
HQ / location accuracy	86.0%	80.4%
Description present	100.0%	100.0%
Founding year accuracy	76.0%	57.7%
Domains / social profiles	97.0%	100.0%
Coverage by country / size	100.0%	90.0%

Live Profile Datacore + suite-specific metrics

updated 2026-09-26

Metric	Apollo.io · not in suite	Reverse Contact · #1 of 5
Current-job accuracy	-	95.0%
Fetch success	-	99.0%
Latency p50	-	15,715ms
Cost / profile	-	$0.018
Move detection	-	94.2%
Still at previous employer	-	4.8%
Control accuracy	-	95.9%
Work history completeness	-	9.1
Education completeness	-	99.0%

Jobs Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #2 of 6	Reverse Contact · not measured
Employer coverage	96.7%	-
Postings recall	78.0%	-
Latency p50	3,896ms	-
Cost / job	$0.0023	-
Closed or unknown postings	29.9%	-
Duplicate postings	15.0%	-
Location accuracy	96.3%	-
Posted-date accuracy	67.8%	-
Description present	0.0%	-
Coverage by country	92.9%	-

Technographic Datacore + suite-specific metrics

updated 2026-09-25

Metric	Apollo.io · #1 of 10	Reverse Contact · not measured
Coverage	100.0%	-
Detection accuracy	55.8%	-
Latency p50	906ms	-
Cost / lookup	$0.025	-
Live stack recall	61.8%	-
Technologies per domain	73	-
Dated results	0.0%	-
Coverage by geo / size	100.0%	-

Questions about Apollo.io vs Reverse Contact

Which is better, Apollo.io or Reverse Contact?

Reverse Contact wins 20 of the 34 metrics decided between them, across 3 benchmarks that measured both. Leaderboard ranks: Email Data: Apollo.io #3 of 29, Reverse Contact #5 of 29; People Data: Apollo.io #4 of 24, Reverse Contact #1 of 24; Company Data: Apollo.io #1 of 23, Reverse Contact #13 of 23.

Which is cheaper, Apollo.io or Reverse Contact?

Measured on the list price of each provider's central self-serve pack, divided by what it actually returned: Email Data, cost per valid email: Apollo.io $0.043, Reverse Contact $0.041; People Data, price per matched profile: Apollo.io $0.025, Reverse Contact $0.0090; Company Data, price per matched company: Apollo.io $0.025, Reverse Contact $0.027.

How do Apollo.io and Reverse Contact compare in user reviews?

Apollo.io holds 4.7 / 5 across 10,265 reviews on G2, Capterra and Product Hunt; Reverse Contact holds 4.7 / 5 across 181 reviews on G2 and Product Hunt. Ratings belong to their platforms and play no part in the benchmark grades.

How can you get data out of Apollo.io and Reverse Contact?

Apollo.io offers an MCP server, a command-line tool, an API, CSV export, batch endpoints, webhooks and native integrations; Reverse Contact offers an MCP server, a command-line tool, an API, dataset delivery, CSV export, webhooks and native integrations. Both offer an MCP server, a command-line tool, an API, CSV export, webhooks and native integrations.