Head-to-head · B2B data

Cognism vs Wiza

Wiza wins 2 of 2 decided metrics across 2 shared suites; the loser still leads where its column is highlighted. Same frozen test sets, same run; the better value in each row is highlighted.

Cognism

Compliance-first sales intelligence with strong European coverage and phone-verified mobiles.

★ 4.5 · 1,628 reviewsB

Access: MCP · API · Dataset · CSV · Batch · Integrations

Wiza

LinkedIn-centric contact enrichment from a profile URL, with work-email verification; API, webhooks and MCP.

★ 4.5 · 1,290 reviewsB

Access: MCP · API · CSV · Batch · Webhooks · Integrations

Email Datacore + suite-specific metrics

updated 2026-09-25

Metric	Cognism · #24 of 29	Wiza · #8 of 29
Match rate	66.1%	81.6%
Valid email rate	-	65.0%
Latency p50	-	-
Cost / valid email	-	$0.077
Invalid rate	-	0.0%
Catch-all share	-	32.5%
Business email	-	100.0%
Right-person rate	-	100.0%
Decoy hit rate	-	0.0%
Catch-all detection	-	0.0%
Confidence-score quality	-	-
Geographic coverage	-	9

Phone Datacore + suite-specific metrics

updated 2026-09-25

Metric	Cognism · #5 of 24	Wiza · #10 of 24
Match rate	73.5%	77.6%
Valid / reachable rate	-	81.6%
Latency p50	-	-
Cost / mobile number	-	$0.158
Right-person rate	-	84.0%
Mobile coverage	-	61.2%
Disconnected rate	-	0.0%
Low-activity share	-	18.4%
Landline / mobile classification	-	97.4%
Country accuracy	-	86.8%
Geographic coverage	-	7

People Datacore + suite-specific metrics

updated 2026-09-25

Metric	Cognism · not measured	Wiza · #7 of 24
Profile match rate	-	98.0%
Identity accuracy	-	97.9%
Latency p50	-	-
Price / matched profile	-	$0.025
Current employer accuracy	-	95.8%
Move detection	-	-
Decoy hit rate	-	-
Job title accuracy	-	89.6%
Seniority label accuracy	-	-
Location accuracy	-	58.3%
Work history completeness	-	-
Education completeness	-	0.0%
Skills present	-	0.0%
Social / profile URLs	-	100.0%
Coverage by geo / function / seniority	-	85.7%

Company Datacore + suite-specific metrics

updated 2026-09-25

Metric	Cognism · not measured	Wiza · #2 of 23
Domain-to-company match rate	-	100.0%
Company name accuracy	-	96.0%
Latency p50	-	-
Price / matched company	-	-
Industry accuracy	-	81.0%
Employee count ±20%	-	16.2%
HQ / location accuracy	-	80.0%
Description present	-	70.0%
Founding year accuracy	-	72.0%
Domains / social profiles	-	100.0%
Coverage by country / size	-	100.0%

Questions about Cognism vs Wiza

Which is better, Cognism or Wiza?

Wiza wins 2 of the 2 metrics decided between them, across 2 benchmarks that measured both. Leaderboard ranks: Email Data: Cognism #24 of 29, Wiza #8 of 29; Phone Data: Cognism #5 of 24, Wiza #10 of 24.

How do Cognism and Wiza compare in user reviews?

Cognism holds 4.5 / 5 across 1,628 reviews on G2 and Capterra; Wiza holds 4.5 / 5 across 1,290 reviews on G2, Capterra and Product Hunt. Ratings belong to their platforms and play no part in the benchmark grades.

How can you get data out of Cognism and Wiza?

Cognism offers an MCP server, an API, dataset delivery, CSV export, batch endpoints and native integrations; Wiza offers an MCP server, an API, CSV export, batch endpoints, webhooks and native integrations. Both offer an MCP server, an API, CSV export, batch endpoints and native integrations.